Hi, I'm Jenna
SoulFull Business Strategist, Human Design channel, intuitive hype woman, and creator of the SoulFull CEO™ framework.
I help soul-led entrepreneurs build businesses that feel like truth in motion – aligned, magnetic, and wildly fulfilling.
I’m also a 5/1 Splenic Projector, proud wifey & mom of a four-legged fuzzball named Melvin, a prolific napper, ex-celebrity makeup artist, and known to drop soul-shifting downloads in PJs and fuzzy socks.
If you’re craving a business that feels like you, you’re in the right place.
About Me
Rooted in reinvention. Fueled by soul.
I didn’t start in strategy.
I started in a makeup chair…with a brush in my hand, a dream in my heart, and a fire in my belly.
For over two decades, I worked as a celebrity makeup artist, helping women feel powerful in their skin.
But behind the scenes, I was quietly craving something deeper.
More lasting.
More me.
There were moments I’d be busy working on set, smiling on the outside, while wondering if anyone could see how out of place I felt.
Like I was living someone else’s dream.
Like I had checked every box but somehow still felt fragmented.
I was hustling. People-pleasing. Performing. Until I couldn’t anymore.
So I pivoted. Slowly, then all at once.
Not into another career but into a calling.
I immersed myself in Human Design, energy work, intuitive healing, and soul-led strategy. I started guiding other women not just in how to build a business, but how to become the version of themselves who could hold it.
That’s when the SoulFull CEO™ framework was born:
A fusion of embodiment, energetics, and strategy for entrepreneurs who want more than just income. They want impact. Integrity. Inner peace.
Now, I help soul-led women, and a few incredible men, build businesses that feel like a full-body yes.
That reflect who they really are.
And that give them the freedom to lead, serve, and shine on their own terms.
Every offer, every decision, every pivot…it all gets to start with you.
Not the algorithm. Not the trends. Not the pressure to prove.
Just you, your energy, and your deeper knowing that you were made to lead differently.
You in your power is the strategy.
And I’m here to walk it with you..
Let's Burn the Rulebook
You weren’t made for rinse-and-repeat formulas. I help you strip away the shoulds, reconnect with your truth, and rebuild your business from the inside out – so it feels like home again.
Sacred Strategy That Slaps
This is strategy with soul. We blend Human Design, energetic clarity, and your big CEO vision into offers, messaging, and systems that feel so damn you… and actually work.
Ride-or-Die Support, SoulFirst Style
I’m not just your coach…I’m your intuitive business bestie, your behind-the-scenes genius, your in-the-foxhole-with-you mirror. This is sacred space, real talk, and high-level strategy with heart.
This Is Your Business Rebirth
You’re not simply building a business…you’re becoming the version of you who leads it with power, presence, and purpose. Everything shifts when you come home to who you really are.
What We Believe
You weren’t made to fit into someone else’s version of success.
You were made to lead, create, and build differently…in a way that honors your energy, your truth, and your soul’s calling.
At SoulFull Business™, we believe your business should feel like a mirror of your mission, not a performance or a pressure cooker.
Everything we offer is rooted in alignment, embodiment, and meaningful support. The kind that helps you come back to your voice, trust your timing, and make moves that feel deeply like you.
We take the work seriously…but never ourselves.
There’s room here for the tears, the breakthroughs, the nap breaks, the sacred strategy sessions in your robe.
Because business should feel like you.
Not just the polished parts, all of you.
Growth gets to feel good. Strategy gets to feel soulful. And success gets to look like you – in your power, on your path, doing it your way.
Soul First. Strategy Always. Energy Above All.
Soul first. Strategy always. Energy above all.
When you’re ready to cancel the noise…
And find someone who sees beneath your surface..who can hold your vision, honor your energy, and help you bring it to life with clarity and confidence.
That’s the work we do here.
At SoulFull Business™, coaching isn’t about hustle or hype. It’s about alignment. We center your Human Design, your lived experience, and your intuition; then build the strategy from there.
I don’t do formulas.
I do frameworks that bend around you.
This is deep work with structure.
Big vision with real momentum.
Support that meets you where you are, and reflects back the leader you’re becoming.
You bring the vision.
I help you ground it.
Together, we build something that feels like truth in motion.
Real alignment. Real transformation.
The SoulFull Ripple Effect
Here’s what unfolds when you stop forcing, start aligning, and choose support that sees the whole you.
"I took Jenna's free masterclass on using Human Design to amplify your Voice & Message in business. If only all masterclasses were like that. So much actionable content! And even extra little golden nuggets sprinkled throughout. If working with you is anything like the masterclass & what you've delivered this month, I'll gladly be your hype squad!"
- LaRosa
"My soul is literally leaping to be better understood - I have been needing to affirm how I work inside to best perform working outside of myself. This is definitely a puzzle piece for me. This is so enlightening and affirming for me and my journey in life."
- Rebekah
"I'm so glad that I had Jenna to walk me through this experience. Not only did she put so much hard work into creating something memorable and helpful, she did so with so much passion.
She made sure I truly understood all of the information she was presenting and she made it fun! She's incredibly personable and put me completely at ease.
Coming out of the 1:1 was like coming out of a therapy session. I felt lighter and empowered. I feel like I have a deeper knowledge of myself, my habits, my design, and the universe's plan for me. I feel emboldened and like I can truly live up to my full potential armed with this knowledge."
- Katie
"Jenna's SoulFull Business Blueprint was a truly transformative experience. Halfway through the session, I was in tears, overwhelmed with clarity that I'd been seeking for over seven years. Jenna’s deep insights finally helped me understand how to work with my energy and align with my true purpose—something I'd struggled with for so long.
I felt incredibly seen and understood during our session. Jenna's warm, comforting presence made the entire experience feel like a big, cozy hug. She’s brilliant at what she does, and I can't recommend her enough. If you're feeling lost or confused about your direction, do yourself a favor and book a session with Jenna. It's a game-changer."
- Hannah
This is Your Invitation
To build a business that feels like freedom.
To lead in a way that's sustainable, satisfying, and so damn you.
If your body’s buzzing, your gut’s nodding, or your heart just exhaled…
Follow that. That’s your YES.
